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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.

The first ingredient that is needed to start the recipe of owning your own business is simply believing you can own one. Think of the multitude of businesses you see on a daily basis, from the smallest to the largest they were all started by people, people like yourself. (Read more)

Before investing in a Franchise, it is imperative that you do as much research as possible. If pressed for time you can hire a business development consultant, a franchise consultant or a franchise Broker, it is essential that you have as much information as possible. There are Pros & Cons when it comes to owning your own company vs becoming a franchisee. (read more)

As a business owner or entrepreneur, it is important for you to constantly market or pitch your business. Below are 5 simple ways to market your business whether you're just starting up, or looking for a fresh perspective to your current strategy. (read more)

Confidence is the feeling of having faith or belief in someone or something, and in this case ‘self’ confidence is the belief or faith within yourself. Now it might sound trivial to some but confidence is a quintessential ingredient especially when striving towards success, this can be from a personal, business or relationship standpoint. (Read More)