Strategy
Whether you are looking to expand or new to the industry, we work on every project, regardless of size, to define purpose, voice, clients, and goals.
Positioning is the heart of your brand. Positioning defines what your brand is, its benefits and competitive advantages, and what it means to the target market.
In short, brand positioning establishes an emotional connection with your clients, it’s how you want your company to be perceived in their minds and among competitors.
This is a key stage in which we help streamline your client experience.
We apply our findings from customer segmentation to user profiles that represent your brand’s target markets, then map scenarios in which those users may interact with your brand. Developing informed interactions helps us remove obstacles in roll-out and provides insight into performance and user behaviour.
Critical analysis is a powerful tool for divining your needs and potential for growth. By observing the motivations, frustrations, and behaviours of specific groups within a target market, we can identify underdeveloped and unsatisfied needs to leverage them into competitive advantages.
Brand essence is a set of attributes that define the intrinsic and extrinsic qualities of a brand.
These attributes communicate personality, purpose, and physical attributes through imagery, actions, language, and concepts.
Brand essence is what allows us to identify brands. These attributes define you and will have been present whilst forming your principles, ethics and even, potentially, your productivity so we make it of paramount importance that your brand essence is true to you.
A thorough competitive investigation is vital for any emerging or evolving business. This measure identifies the strengths and weaknesses of your competitive landscape, allowing you and your brand to better understand the market, target customers more accurately, and make informed, intelligent decisions about how to scale your brand.
"Artists give people something they didn't know they were missing: a dance, a piece of music, a painting, a piece of sculpture. Catering to that need is the best business strategy."
-Daniel H. Pink
New project𝕱